KRISTA McFARLAND
the pattern seeker
Consultant
Originally from Nova Scotia, Canada and now calling Greenville, South Carolina home, Krista brings a global perspective and a people-first lens to every engagement. As The Pattern Seeker, she uncovers what teams need to think, work, and connect at their best—helping organizations design employee experiences, projects, and events that feel intentional, energizing, and human. Known for her tenacity, confidence, and empathy, Krista blends curiosity with relationship-driven leadership to guide teams through complexity and toward meaningful outcomes. Before joining Think Up, she worked her way from Executive Assistant to Director within the hospitality industry, building and leading her own department along the way. That journey sharpened her ability to spot opportunities, navigate change, and champion growth—for herself and the people around her. At Think Up, she’s energized by collaborating with top-tier talent to deliver work that helps people and organizations truly thrive.
Beside the point....
- Krista’s first job was at a summer camp—and she loved it so much she went back every summer for seven years.
- She grew up with a house full of animals, but the standouts were two pet raccoons named Stardust and Jake.
- On a university break, Krista decided on a whim to drive across Canada the very next day. No itinerary, just vibes.