Katie Tyson

Katie is passionate about strategy that drives business results. As our “strategic steward,” she leverages her extensive experience in leading global brands to help our clients reach their fullest potential. A brand enthusiast, from her early days of working on political campaigns and in public relations, to her more recent endeavors leading billion-dollar brands for Fortune 500 companies, she has always had a passion for figuring out what customers want and how to best deliver on their needs. Before joining Think Up, Katie spent 20 years working with companies of all sizes, including leading global brands like Residence Inn by Marriott, The Ritz-Carlton Hotel Company, and The Coca-Cola Company’s DASANI. Her expertise helped drive market share and customer and consumer satisfaction. She has repositioned brands, spearheaded new product development, reinvigorated service cultures, and led brand globalization efforts. Katie earned her Bachelor of Arts in Political Science at Boston College and her Masters in Business Administration at the Fuqua School of Business at Duke University.