JULIA UPELNIECE
the investigator
Associate Consultant
Curious, precise, and undeterred by complexity, Julia brings analytical rigor and a people-centered approach to every engagement. With a career in marketing leading CRM and operations initiatives across healthcare, media, and e-commerce, she has transformed customer journeys, strengthened retention, and improved processes end to end. Skilled at blending creativity with analytics, she thrives on forecasting outcomes, designing smarter ways to work, and delivering solutions that last. Having grown up in Latvia, spent most of her life in London, and now based in the U.S., she brings a global perspective and a natural ability to connect across cultures. With an MBA from Richmond American University in London, Julia combines business acumen with hands-on expertise to guide teams through change with clarity and confidence. She approaches every project with resourcefulness, perseverance, and the drive to turn good ideas into great results.
Beside the point....
- Julia finds beauty in a perfectly organized spreadsheet… and has been known to color-code just for fun.
- Once a certified gym instructor, she still keeps active—though much of her cardio these days comes from chasing her dog.
- Always seeking new challenges, Julia’s skateboard and ukulele thrive in another timeline. In this one, they’re gathering dust together.